Marketing Essay Example | Topics and Well Written Essays - 250 words - 8

Marketing - Essay Example As such, marketing opens a wide vista of opportunities for buyers and sellers where needs are created and later satisfied by the promised product. In the contemporary environment of advancing technology and globalization marketing requires creative input to gain competitive advantage. Wilson and Gilligan, (2003: 4) assert that ‘marketing is increasingly being conceptualized as an organizational philosophy or ‘an approach to doing business’. The changing social structure and technology has significantly influenced the consumer buying behavior that has been empowered with wide source of informed choices through internet and computers. The expectations of consumers from the product and services have been redefined to encompass important issues like environment conservation, socially responsible behavior etc. Hence, marketing has become key element of organizational success. The various imperative of market strategies like brand creation, market segmentation, advertise ments etc are important issues which help to credibility and awareness regarding products and services. Marketing helps to develop committed database of customers whose changing preferences are met through customization of products and services that meet their requirements. (words: 258) Reference Kotler, P., et al. Marketing, 7th ed. Australia: Pearson Education Australia, 2007. Wilson, R. and Gilligan, C.

Central Bank Term Paper Example | Topics and Well Written Essays - 1750 words

Central Bank - Term Paper Example The highly potential and naturally gifted part of the world does not have any central bank. Here in this essay a suitable structure for the proposed central bank will be provided in detailed fashion. The study will also analyze the point of similarities and dissimilarities between the proposed central bank of GCC and European central bank. The essay will also incorporate various arguments for supporting and opposing the proposed central bank. It means the essay will follow a critical analysis. The study will describe the various functions and objectives of the proposed central bank in GCC region. The essay will encourage significant detailed analysis in every section of the essay. The essay will follow a step by step approach which will be highly suitable with the topic of the study. At the end of the essay a suitable conclusion will be drawn. The first step after the decision to form a central bank is taken is to decide on the organizational structure of the central bank. To decide on the proposed structure of the new central bank the organization structure of the central bank of the member nations of the GCC can be taken as an example. If we look at the structure of the central bank of other banks belonging to some member nations of GCC, we find that the central banks of different countries follow central organization structure. All the organizations are headed by board of directors. Under the board of directors come the governor and deputy governor. The deputy governor is helped in his duties by a team of directors who look after different functions and departments of the bank. The figure below shows the structure of the central bank of Qatar as a particular example. While designing the structure of the central bank for the GCC the structure of ECB can serve as a good model. ECB as an organization is made up of three major decision making bodies 1. Governing council: The apex decision making